About Christel F. Land

FOUNDER OF CLOVER FOUR

“Extraordinary business rock the customer experience, in fact they rock the entire economy.
And these are the businesses I love to rock with.”

Business can be extraordinary. If you’re an entrepreneur running your own business, big or small, you are extraordinary.

My love affair with the extraordinary in business started when I was about 11. I took on my first real responsibility in the family business by spending my Christmas break from school doing the annual stock inventory. When it was time to go back to school, I was the only one in class who had been doing inventory over Christmas, and I was beaming.

That is the spirit that every business starts with and that is the spirit we try to maintain as the business grows. That is why extraordinary businesses are flexible and adaptable; they can adjust to changes in the market in no time because they care more about their customers than about red tape. The distance between idea and reality is never shorter than in an extraordinary business and that is how they can stay ahead. Constantly.

Extraordinary businesses do intuitively what ordinary businesses spend heaps of time and money trying to orchestrate, through KPIs and processes. I’m thinking here of things like customer service with that extraordinary touch, that makes people want to come back again and again.

Put differently, extraordinary businesses rock. They rock the customer experience. They rock our entire economy. And these are the businesses I love to rock with.

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