Ordinary or Extraordinary?

Clover Four is about giving you that extra edge. That
extra leaf in your clover to propel your business from the
ordinary to the extraordinary.
One more leaf makes all the difference.

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Self Storage

Working on industry growth initiatives with operators and associations across Europe and Asia.

Inspiration

A Blog Dedicated to Growth

Self Storage Jazz: Fedessa in Stockholm 2024

Christel Land shares a jazz version of the song she wrote to accompany her presentation about the future of selling at the Fedessa conference in Stockholm 2024. This jazz version of the song comes with a montage of Christel’s conference highlights.

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Self Storage Pop: What Gen Z want when buying

At the 2024 Fedessa conference in Stockholm, Christel Land shared her thoughts on the future of selling in the self-storage industry. Looking at buying patterns of millennials and Gen Z, Christel argued that in the future we will need to rely less

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Self Storage Walks: Intelligent Failure

In this walk, Christel Land is at the international Brickmind conference, for Lego Serious Play professionals from all over the world. She talks about one of the guest speakers, Harvard Business School Professor Amy Edmonson and her work on failure, how to

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