Self Storage Walks: Can My Mother Teach Us A Lesson?
This is my most personal walk so far and my mother is the inspiration behind it.
Self Storage Walks: Changing the Channel on Our Customers
On today’s Self Storage Walk, we talk about changing the channel on our customers. This often happens more frequently than we think and not always for good reason. So today’s walk is an invitation to reflect on when and why you change …
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Self Storage Walks: The One Thing That Trumps Great Service
When we want to build a base of happy, loyal customers there is one thing that trumps having great customer service!
Self Storage Walks: Every Customer’s Favourite Radio Station Is What?
Come take a self-storage walk with me! Let’s talk about following up on web leads and what we always need to keep in mind when opening up those phone calls 📞😍☎️ PS I have started uploading these videos as reels on IG …
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Self Storage Walks: What Makes Us Different?
In this instalment of the self storage walks series, Christel Land shares with us one of her learnings from mystery shopping in the self-storage industry. She talks about how she checks whether a sales person can give strong USPs for their self-storage …
Self-Storage Walks: Simplicity and Complexity
Just because our product is simple, doesn’t mean our customers are simple. When selling self-storage, we are not only juggling the normal ups and downs of a sales process. We are also juggling customers’ insecurity or uncertainty, because in many cases they …
Social Media Marketing Webinar for AESS
On 29th September, Christel Land delivered a webinar to members of AESS on social media marketing. Members were from Spain and from South America and we covered topics like how social media and SEO are similar, what the major trends in social …
Ventas Y Servicios! Sales Book for Self Storage Professionals Now Available in Spanish
“Sales & Service: The Cutting Edge of Self Storage” was published in English 2 years ago. It has now been translated into Spanish and to make sure that all the industry terminology was correct, the translator’s texts have also been checked by …
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“Conversions in the Cell” with Alberto Serrano and Cesare Carcano
At the Fedessa 2021 conference in Birmingham, Christel Land had a conversation with Alberto Serrano (Spain) and Cesare Carcano (Italy) inside a storage unit. They talked about their history in the industry and what the value of these conferences is. You can …
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