When the Long Way Around Becomes the Shortcut
Today Christel has been in Västerås in Sweden, talking about autism, emotional intelligence and mBraining to 50 people from social services and other municipal departments who work with children.
Marketing Beyond Google – the annual Fedessa conference 2020
The annual #Fedessa conference is online this year due to corona. It was good fun to talk about how to diversify marketing beyond pay-per-click advertising today and great to connect with industry friends. Thanks to #ssauk for a well organised event and …
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Boost Your Results by Turning Your Marketing Budget Upside Down
When it’s time to set aside money for marketing, most small businesses will set aside a fixed amount, which they feel is “about right”. They will have a few ongoing marketing expenses, like an advert in the local paper or pay per …
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10 Roads to Repeat Business
We all want customers who come back and spend more. So, here are 10 ways of achieving just that. Vouchers Include a voucher with every sale, where your customers get something in return for coming back to you. It may be a …
7 Keys of Successful Negotiation
If you’re in business for yourself you’ll need to negotiate. Probably every day. Maybe even every hour. Whether it’s with your suppliers, customers or team members, negotiating is a part of what you do. Negotiation is similar to sales in the sense …
How to Build a Powerful Guarantee for Your Business
A powerful guarantee can work wonders for your business, both in your marketing and when it comes to making sales. It is attention grabbing when used in marketing, and can get people, who weren’t going to consider you, through the door to …
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