For the next 5 days, I will be sharing 1 video a day with tips about how to stay in control of a sales conversation. This started off as a video for the Young Storage Network in the UK, which is why …
Self Storage Walks: Day 1 or 5 – How to Stay in Control of a Sales Call Read More »
Come take a conference walk with me and let’s talk about one of the things that makes self-storage marketing different than a lot of other industries 🦄
Come take a Self Storage Walk with me and let’s talk about some interesting marketing ratios that I wish more businesses tracked 😊
Come take a Self Storage Walk with me and let’s talk about discounts as a targeting tool, not just a conversion tool. Do you have a discount for each customer group you want to attract?
Christel’s Self Storage Walks series is back after the summer break and today we are reflecting on how cashflow competitiveness can be just as important as price competitiveness.
Come take a Self Storage Walk with me and let’s talk about average length of stay. Is it an expression of your customer loyalty or your marketing mix? And did the wind in my hair take note of the message of length …
Self Storage Walks: Is Length of Stay Driven by Customer Loyalty or Your Marketing Mix? Read More »
There are lots of examples in the industry of how self-storage companies go above and beyond to make customers feel welcome and special at the move-in. But what can we do at the move-out to leave a lasting last impression?
In this video, we talk about how the one-size-fits-all approach to conversions in sales can sometimes work against us getting our best results. We all know that saying that what gets measured gets done, so how many conversions are we measuring?
As the number of unmanned facilities grow, a process ultimately driven by our own needs for more efficient businesses, how do we keep the customer perspective front and center? This video was recorded at the Self Storage Conference in Birmingham.
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