At the 2024 Fedessa conference in Stockholm, Christel Land shared her thoughts on the future of selling in the self-storage industry. Looking at buying patterns of millennials and Gen Z, Christel argued that in the future we will need to rely less …
In this walk, Christel Land is at the international Brickmind conference, for Lego Serious Play professionals from all over the world. She talks about one of the guest speakers, Harvard Business School Professor Amy Edmonson and her work on failure, how to …
In this Self Storage Sail, Christel Land talks about the importance of location to self-storage customers and what we can do to ensure that we make it part of the conversation, even when the question doesn’t come up.
Christel Land talks about excellence in customer service, a cornerstone of the self-storage industry and how we can review our own customer journey from a slightly different perspective.
On this walk, Christel Land shares what her 10 year old son wrote about her at school and how that is a useful reminder about how we use social proof in our marketing.
Does offering online bookings reduce the number of phone calls we get? It depends on who our customers are…
Is there such a thing as a “good” or “bad” conversion rate?
We all know the phrase first mover advantage but is there such a thing as first mover DISadvantage is the self-storage industry?
Today we celebrate one year of walking together! 🍀😍🥳
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