Maketing

Christel’s Self Storage Walks series is back after the summer break and today we are reflecting on how cashflow competitiveness can be just as important as price competitiveness.

Come take a Self Storage Walk with me and let’s talk about average length of stay. Is it an expression of your customer loyalty or your marketing mix? And did the wind in my hair take note of the message of length …

Self Storage Walks: Is Length of Stay Driven by Customer Loyalty or Your Marketing Mix? Read More »

There are lots of examples in the industry of how self-storage companies go above and beyond to make customers feel welcome and special at the move-in. But what can we do at the move-out to leave a lasting last impression?  

In this video, we talk about how the one-size-fits-all approach to conversions in sales can sometimes work against us getting our best results. We all know that saying that what gets measured gets done, so how many conversions are we measuring?

As the number of unmanned facilities grow, a process ultimately driven by our own needs for more efficient businesses, how do we keep the customer perspective front and center? This video was recorded at the Self Storage Conference in Birmingham.

Come take a self-storage walk with me and let’s talk about if there is actually such a thing as an unmanned self-storage facility. And whether the market trends in Sweden could inspire you to review how you organise people in your business …

Self Storage Walks: Unmanned or Differently Manned? Read More »

On today’s walk, we talk about some of the language we can use to make our customers feel more or less unique when we are on the phone with them.  

On today’s Self Storage Walk, we talk about changing the channel on our customers. This often happens more frequently than we think and not always for good reason. So today’s walk is an invitation to reflect on when and why you change …

Self Storage Walks: Changing the Channel on Our Customers Read More »