Self Storage Pop: What Gen Z want when buying

At the 2024 Fedessa conference in Stockholm, Christel Land shared her thoughts on the future of selling in the self-storage industry. Looking at buying patterns of millennials and Gen Z, Christel argued that in the future we will need to rely less on phone calls and more on broader online conversion journeys in order to sell in a way that appeals to the younger generations. To finish off her presentation, Christel shared a song she had written which summarises the main points about what these buyers want. Lyrics by Christel Land, music video by Christel Land, performed by AI.