Just because our product is simple, doesn’t mean our customers are simple. When selling self-storage, we are not only juggling the normal ups and downs of a sales process. We are also juggling customers’ insecurity or uncertainty, because in many cases they are trying something they have never tried before. In addition to that, we are also often dealing with people who have higher-than-normal stress levels, because the need for storage typically appears during a time of change. These are all factors that need to be factored in when we are dealing with our customers, whether that it through the sales process or through servicing them after they move in. So, how are we preparing our new team members for these aspects of self-storage?
