Selling Self Storage
As markets become more competitive and our customers increasingly come from online sources, we as self storage professionals need to be even sharper in our sales skills.
This online course is designed specifically for anyone wanting to excel in the area of self storage sales.
This 16-Module, Online Course Will Teach You:
- A simple sales model that you can use for closing sales and handling objections.
- How your mindset impacts your sales results and what the most common limiting belief is in sales in our industry.
- How to structure your sales questions to make the conversations flow naturally whilst directing the customer to a close.
- All the practical things you can do to build trust in the sales situation.
- How to present your prices and show your storage units in a way that maximises the value of your sale.
- How to sell insurance and moving supplies as part of your self storage sale.
- The Four Customer Types; how to spot which type you are dealing with in less than a minute, how to adapt your communication and also your close to each type.
- How to handle objections in a way that leaves both you and the customer feeling comfortable, and in a way that increases your chance of closing the sale.
- How to follow up on online enquiries using outbound phone calls and what you can practically do to increase your conversion rate from these calls.
- Once enrolled, you have access to the course for 3 months. This means you can go through the materials several times to deepen your learning.
- The course also includes a 45 min live, one-to-one sales coaching session with Christel F. Land, where you can explore the topics that are most relevant to you.
Who can take This course?
This course is only open to members of the self storage associations listed here. To enrol in the course, contact your association and you will be able to start your online learning shortly after.
What Clients Say!
Frequently Asked Questions
These some most common questions about this online sales training.
When you sign up to the course, you have access to the materials for 3 months. That means you can take the course at least 3 times and I recommend taking it several times, so that you can pick up on new details every time and thereby get the most amount of learning from it.
The online sales training course is structured through 16 different modules. Each module consists of a video, where Christel trains you on a certain aspect of self storage sales. After each video, there are practical exercises and quizzes for you to complete. These are aimed at solidifying your learnings and applying them to the particulars of your self storage company and site.
This course is only available to members of Fedessa and the Self Storage Association UK. Contact your local self storage association to sign up and you can start your learning soon after that.
We are always happy to answer questions that might pop up as you take the course. Although this online self storage sales course is designed to allow you to learn whenever it is convenient to you, that doesn't mean we aren't here to support you and answer questions if you need us to. Simply reach out to us with your question and we will be in touch as quickly as we can.
The course consists of 16 different modules that cover topics like building trust, questioning, how to present options, closing sales, how to sell to each customer type, objections handling, outbound phone calls, selling insurance, selling moving supplies and how to stay successful in sales over time.
Yes, it is. This course combines the basics of self storage sales with some cutting edge research and information from sales psychology and the field known as "neuro-selling", where neuroscience is applied to the area of sales. If you already have some industry experience, there might be parts of the content that you have already mastered in real life. But even there, you might pick up a tip or two that could make you even better.
One size doesn’t fit all. It’s not true for clothing and it’s not true in sales. People buy from people they like and people like people who are like themselves. By being able to quickly spot which type we are dealing with, we can turn into sales chameleons and adapt our style to the customer we are speaking with. Our highest conversation rates are achieved when we know exactly how to communicate with every customer who comes to our site. And that is why, over the years, Christel has focused more and more attention on this part of the training.
As part of this online self storage sales course, there is a live one-to-one coaching session with Christel F. Land included. You can book this course at any time during your 3 months course period, so that you can schedule it in for the time where it will help your learning the most. The topics covered in the coaching session are based on your preferences; we can cover topics in the course, talk through real-life situations and how to approach them, or something completely different! The coaching session is done on Zoom and lasts for about 45 mins.
